Marketing Professional of the Year
Open to individuals who work substantially in real estate marketing, whether in-house, at group or network level, in an agency or as a freelancer, and who can evidence their personal role in strategy, integrated marketing, campaigns, lead generation, conversion, branding, customer experience and professional practice during the eligibility period. Companies or single campaigns do not qualify as nominees; campaigns may be used as evidence of the individual's achievement.
What you will be asked
- 01
Personal marketing role and remit
Describe your employer or clients, your responsibilities and objectives, the budget and resources available to you, and what you personally contributed. Maximum 400 words.
Max 400 wordsRequired - 02
Strategy and integrated execution
Explain the insight, audiences, channels, creative thinking and technology behind your work. Give up to three campaign examples and the decisions you personally made. Maximum 400 words.
Max 400 wordsRequired - 03
Measured marketing and business outcomes
Show results such as reach and engaged audience, attributable leads, appraisals, listings or conversions, cost efficiency, brand uplift and before-and-after comparisons, with supporting evidence. Results are assessed in proportion to your resources; include only metrics relevant to your role. Maximum 400 words.
Max 400 wordsRequired - 04
Brand impact and innovation
Describe how you built brand consistency and differentiation, your use of digital and, where applicable, traditional channels, the audience experience you created and its sustained influence. Maximum 400 words.
Max 400 wordsRequired - 05
Professionalism and collaboration
Outline your approach to accuracy, ethical marketing and privacy, feedback from colleagues or clients, contributions to your agency or the industry, and leadership where relevant. Maximum 400 words.
Max 400 wordsRequired
Eligibility period: October 1st 2025 – October 1st 2026 (inclusive). Submissions are open 1 October to 9 November 2026.
Supporting documents are optional but recommended: up to 4, 100 MB each.
How this category is judged
Strategic thinking
Creative and integrated execution
Measurable marketing and business outcomes
Brand development and sustained impact
Professionalism, ethics and collaboration
- 01
Nominate
Every entry starts with a nomination for this category, and you can nominate yourself.
- 02
Answer the questions
Your submission workspace opens with the category questions, word limits and autosave.
- 03
Upload evidence
Attach supporting documents, data and third party proof of your claims.
- 04
Review and submit
Track status, completion and outcomes any time from My submissions.